Every broker knows the pain of dealing with cold leads—people who show interest but never take action. The good news? With the right strategies, you can turn these cold leads into commissions.
1. Respond Faster than Anyone Else
Time kills deals. Respond to inquiries within 5 minutes to keep interest high. Speed shows professionalism and builds trust—two things cold leads crave.
2. Add Real Value Upfront
Don’t just send generic messages. Share market insights, local trends, or neighborhood data. Show them you’re the expert who can help them find the perfect deal.
3. Ask Better Questions
Cold leads often don’t know what they want. Dig deeper by asking:
- “What’s your timeline?”
- “What’s your ideal property type?”
- “What’s your must-have list?”
This transforms you from salesperson to trusted advisor
4. Follow Up Like a Pro
Most brokers quit after 1–2 follow-ups. Don’t be that broker. Use automated emails, SMS, and direct messages to stay top-of-mind.
5. Use Proven Scripts
Scripts aren’t about sounding robotic—they’re about knowing what to say to get results. At Property Mahaguru, we’ve tested hundreds of scripts to help brokers move leads from cold to closed.
Conclusion
Want to see these scripts in action? Book a free strategy call with Property Mahaguru—we’ll show you how to turn cold leads into closings consistently.
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